MCO 4346H Public Relations Campaigns
Prerequisite: MCO-3351 or MKT-3321; Case studies in advanced public relations, with emphasis on problem prevention and correction, crisis management and long-range planning. Focus on client relations and use of standard public relations processes and techniques in creation of strategic public relations campaigns. Honors students will undertake an additional research project approved by the instructor, producing a paper of 10-20 pages, analyzing a current public relations case/campaign to determine efficacy and lessons learned/applied.
Prerequisite
Required: Take MCO-3351 or MKT-3321.