MCO 4346 Public Relations Campaigns

Prerequisite: MCO 3351 or MKT 3321. Case studies in advanced public relations, with emphasis on problem prevention and correction, crisis management and long-range planning. Focus on client relations and use of standard public relations processes and techniques in creation of strategic public relations campaigns.

Credits

3 Credits

Prerequisite

Required: Take MCO 3351 or MKT 3321.