MKT 4321 Contemporary Marketing Strategy
Prerequisite: MKT 3321 (with a grade of C or better); Marketing major and senior standing. A capstone course that stresses the integration of the student's knowledge of business and marketing. Emphasis is placed on bringing the theory and concepts learned in different areas to arrive at the solution to case problems.
Prerequisite
Required: TAKE MKT-3321, minimum grade C, and senior standing
Offered
Spring Only