MKT 3341 Principles of Advertising
Prerequisite: Successful completion of 30 program hours; MKT-3321 (with a grade of C or better) or concurrent enrollment in MKT-3321. In the case of concurrent enrollment, any student not continuously enrolled in both courses is subject to withdrawal from MKT-3341, and, a student that does not achieve a grade of C or higher in the co-requisite course must repeat the co-requisite course. Survey of the role of advertising in society. Basic concepts include marketing message creation, budget determination, agency client relationships, media, and social responsibility of advertisers.
Prerequisite
Required: Take MKT-3321 minimum grade C, or take MKT-3321 concurrently
Offered
Spring/Fall